Sony KDL-50W660 50″ FHD Smart LED TV

X-Reality™ PRO picture processing upscales every pixel for exceptional Full HD clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.

High Dynamic Range

With High Dynamic Range (HDR), detail lost in the darkest and brightest areas of a picture is preserved, giving a much more dynamic look. See the textures in the shining metal wing of the aeroplane and the reflections of sunlight on the fuselage.

HDR Gaming

Sony’s 4K HDR televisions make excellent partners for PlayStation®4 and PlayStation®4 Pro consoles. Immerse yourself in a responsive, fun-filled gaming experience with intensely vibrant colours. See your favourite games come to life with incredible picture quality.

Access YouTube™ instantly with one click

Go straight to YouTube and enjoy all your favourite videos. We have made watching clips ultra fast on this Sony LED TV with YouTube and included a YouTube button on the remote control for easy browsing.

ClearAudio+

Your listening is as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation, whatever you’re watching.

Cables concealed, neat and tidy

Keep cables neatly hidden in the stand and held in place with the supplied cable holder.

Performs in the toughest conditions

Enjoy your entertainment, without any disruption. This Sony smart TV with X-Protection PRO is extremely durable and protected from dust, humidity, power surges and even lightning strikes.

Clear Phase for smooth, balanced frequencies

BRAVIA™ uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by ‘sampling’ the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Motionflow™ XR keeps the action smooth

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

DSEE restores detail to your digital music

Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.

Cinematic S-Force Front Surround

Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum – using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.